[{"data":1,"prerenderedAt":99},["ShallowReactive",2],{"nav-blog-meta-export-site-seo-basics":3,"blog-export-site-seo-basics":6,"related-blog-all":56},{"category":4,"primaryProduct":5},"builder-news","builder",{"id":7,"title":8,"body":9,"category":4,"date":41,"description":42,"extension":43,"keywords":44,"meta":45,"navigation":46,"path":47,"primaryProduct":5,"relatedSlugs":48,"seo":52,"slug":53,"stem":54,"updatedAt":41,"__hash__":55},"blog\u002Fblog\u002Fbuilder-news\u002Fexport-site-seo-basics.md","工厂外贸站SEO先做什么",{"type":10,"value":11,"toc":36},"minimark",[12,16,20,33],[13,14,15],"p",{},"外贸站 SEO 的基础是可抓取的规格页，不是堆砌关键词。",[17,18,19],"h2",{"id":19},"顺序",[21,22,23,27,30],"ol",{},[24,25,26],"li",{},"每个主推产品一页，写清规格。",[24,28,29],{},"工厂能力页与案例互链。",[24,31,32],{},"询盘入口固定，数据进业务系统。",[13,34,35],{},"站点开通在 admin.bawot.cn。",{"title":37,"searchDepth":38,"depth":38,"links":39},"",2,[40],{"id":19,"depth":38,"text":19},"2026-09-18","外贸站SEO先把产品规格页做透，再用清晰 URL 与内链连接工厂与询盘页。","md","外贸站SEO,工厂独立站",{},true,"\u002Fblog\u002Fbuilder-news\u002Fexport-site-seo-basics",[49,50,51],"b2b-product-page","multilang-site-guide","factory-site-checklist",{"title":8,"description":42},"export-site-seo-basics","blog\u002Fbuilder-news\u002Fexport-site-seo-basics","e9KbXnT6WMeyIAiLEils6iZpDvhwH7SRtG4LeHM1ItY",[57,60,61,64,68,72,75,79,83,87,91,95],{"title":58,"slug":49,"description":59},"B2B产品页要写哪些规格字段","B2B产品页应写材质、产能、交期与认证，少写空泛口号，方便采购决策。",{"title":8,"slug":53,"description":42},{"title":62,"slug":51,"description":63},"工厂外贸独立站上线前要核对的三件事","工厂建站前核对产品规格、语言版本和询盘去向，避免站点上线后无法承接采购。",{"title":65,"slug":66,"description":67},"工厂独立站和平台店铺怎么选","factory-vs-marketplace","需要品牌资产与稳定询盘时选独立站；只测款可用平台。两者可并存，询盘应进业务系统。",{"title":69,"slug":70,"description":71},"外贸询盘为什么不该存在官网数据库","inquiry-to-admin","营销官网只展示与收集入口，询盘应提交到业务系统，避免双库与权限混乱。",{"title":73,"slug":50,"description":74},"外贸站多语言是不是要做多个站","多语言应共用同一套页面结构，按目标市场输出语言，而不是复制整站。",{"title":76,"slug":77,"description":78},"防串货规则怎么配才有效","anti-channel-guide","防串货要把经销区域写进码规则，跨区扫码留下异常，由业务系统复核。",{"title":80,"slug":81,"description":82},"农产品一物一码溯源怎么做完整方案","demo-article","企业农产品防伪溯源一物一码解决方案，生产物流全流程管控",{"title":84,"slug":85,"description":86},"农产品溯源从产地到发货怎么记","farm-trace-basics","农产品溯源把产地、采收批次与发货去向绑在同一枚码上，便于买家核对。",{"title":88,"slug":89,"description":90},"一物一码和一批一码有什么区别","one-code-vs-batch-code","一物一码按最小销售单元赋码，一批一码只能证明批次，无法精确防串货与单件核验。",{"title":92,"slug":93,"description":94},"扫码查验页要展示哪些信息","scan-page-checklist","扫码页应展示品牌允许公开的批次、首次查询提示；渠道规则留在业务系统。",{"title":96,"slug":97,"description":98},"酒水品牌一物一码落地清单","wine-trace-playbook","酒水瓶码要覆盖赋码、区域规则与宴席抽查，减少跨区货与假酒投诉。",1790938815652]